Section 01
Before You Code a Line
Your MVP should solve a real problem for real people who are willing to pay. Before you build, confirm all three of these:
Problem validation: Do your target customers actually experience this problem? Is it painful enough they'd seek a solution?
Solution fit: Does your approach address the core pain? Have you tested messaging to ensure people understand the value?
Section 02
The Validation Checklist
□ Problem is validated with target market research
□ Value proposition resonates with realistic personas
□ Pricing model tested and accepted by market
□ Distribution channel identified and tested
□ Core feature set prioritized based on market feedback
□ Competitive landscape understood
□ Unit economics make sense
□ Core team is aligned on go-to-market strategy
Section 03
How to Check Each Box
Use TestSynthia to simulate market reactions to your problem statement, value prop, and pricing. This covers 80% of the critical validations.
Test with at least 3 different persona segments. Does your solution appeal broadly or to a niche?
Get clear on your 'go-to-market day one' plan. You can't iterate your way out of a meaningless product, but you can refine distribution with the right core idea.