Beyond Simple Price Testing
Basic price testing asks: 'Would you buy at $X?' Advanced analysis goes deeper: 'At what price does it feel cheap? Too expensive? Just right?'
Pricing sensitivity analysis maps the full picture of how your target market perceives value at different price points.
The Van Westendorp Analysis
Ask four questions: (1) At what price would you consider it too cheap to be good? (2) Too expensive to consider? (3) A good value? (4) A bargain?
The intersection of these curves shows your optimal price range—the zone where perception shifts from 'bargain' to 'good value' to 'expensive.'
This single technique has shaped pricing for thousands of products. Use TestSynthia to run it with realistic personas in seconds.
Sensitivity by Segment
Don't assume all customers have the same price sensitivity. Enterprise buyers, SMBs, and individuals price differently.
TestSynthia breaks down pricing sensitivity by persona, showing you which segments might justify premium pricing vs value positioning.
From Analysis to Action
Set your base price at the optimal point. Use tiers and add-ons to capture more value from price-insensitive segments.
Plan your pricing communication: Emphasize value to justify higher prices. Use comparison positioning against expensive alternatives.