Generate Insights, Don't Just File Them
Research creation + analysis in one
Dovetail is a beautiful repository for research you've already done. TestSynthia is an engine for research you haven't done yet. 1M+ stateful AI personas generate new insights in 10 minutes — then analyze them automatically. $2.99 to start.
Compare with Dovetail
time to first result
demo run
stateful personas
The Comparison
Research storage vs. research generation.
The Empty Shelf
A repository needs inputs.
The Input Problem
Dovetail is gorgeous but empty until you feed it research. If you're a small team without a research ops function, you don't have enough inputs to justify a repository. You need a research generator, not a filing cabinet.
The Upload Tax
Every interview transcript, survey export, and video recording must be uploaded, tagged, and organized before Dovetail becomes useful. That's hours of research ops work before you see value.
The Per-User Pricing Trap
Dovetail charges per user per month. A 5-person product team costs $100/month just for the repository — before you add the cost of generating research to put in it. The economics favor large research teams, not startups.
When to Choose
Which Tool Fits Your Research Maturity?
Use Both If...
Use TestSynthia to generate rapid primary research. Export insights to Dovetail for long-term storage and cross-study analysis. Generator + repository = complete stack.
Choose Dovetail If...
You have a mature research function generating constant interview transcripts, survey data, and video recordings. You need a centralized insights hub for cross-study pattern finding.
Choose TestSynthia If...
You need to generate new research quickly without a research ops team. You're a startup or small team that needs signal, not storage.
The difference
Store research vs.
create research.
Before
Generate research, upload, tag, analyze, store
After
Ask question, get insights in 10 min
Pricing
Simple pricing. No per-user fees
Flat fee, unlimited team members

TestSynthia
- ✓1M+ stateful AI personas
- ✓500 responses per month
- ✓Priority generation (~10 min)
- ✓Top-ups available
- ✓No contract
Dovetail
- ✓Research repository
- ✓AI transcription
- ✓Thematic tagging
- ✓Cross-study search
$20/user/month. 5-person team = $100/month. Research inputs must be generated separately and uploaded.
Frequently asked questions
Stop organizing empty shelves.
Fill them with insights.
A beautiful repository with nothing in it is just expensive decoration. Generate research first. Organize it later.