Test pricing before your first customer sees it
Price too low and you leave money on the table. Price too high and nobody buys. TestSynthia lets you test multiple price points with realistic buyer personas to find the revenue-maximizing sweet spot before launch.
Category
Pricing
Steps
4
Panels
3
Time
10 min
A founder building employee onboarding software tested three price points ($19, $39, $79 per employee per month) with 600 HR manager and People Ops personas. He discovered that $39 maximized revenue: $19 had 78% purchase intent but signaled 'cheap and limited' to enterprise buyers, while $79 dropped intent to 24% for SMBs. At $39, 61% of HR managers said yes, and enterprise buyers (500+ employees) actually preferred a $79 tier with premium support and SSO. He launched at $39 with a $79 enterprise tier and increased projected ARR by $180K in year one.
He planned to launch at $19 per employee based on a competitor's public pricing
He had no idea enterprise buyers associated low price with limited support and missing features
His target segment (mid-market HR teams) had 50% higher budget than he assumed
A/B testing on real customers post-launch would damage brand trust and confuse early users
Created 3 pricing scenarios
He wrote three identical product descriptions with only the price changed: $19, $39, and $79 per employee per month.
Targeted HR decision-makers
He filtered HR managers and People Ops leads by company size (50-500 employees) and current HR tech stack to match his ideal customer.
Measured willingness to pay
TestSynthia generated 600 responses showing purchase intent curves, price sensitivity by segment, and verbatim explanations for why each price felt right or wrong.
Validated the $39 sweet spot
$39 produced 61% purchase intent, and enterprise buyers preferred a $79 tier with premium support. He launched at $39 and later added a $79 enterprise tier for teams 500+.
“At $19 per employee per month, how likely are you to purchase this onboarding tool for your team?”
“At $39 per employee per month, does this price feel fair for the value described?”
“At $79 per employee per month, what would you need to see to justify this price?”
“Which price point makes you most confident this company will still exist in 2 years?”
At $19, 78% of HR managers said they would buy - but 41% of them said the price was 'suspiciously low' and worried about support quality. At $39, purchase intent only dropped to 61%, but trust scores jumped 24%. The founder increased projected ARR by $180K in year one by launching at $39 instead of $19.
Discovered enterprise buyers preferred a $79 tier over $39 (quality and support signal)
Found the revenue-maximizing price without risking real customer relationships
Identified a natural $79 upsell path for teams 500+
Avoided leaving $180K+ ARR on the table by underpricing at $19
Use Case
Find the Price That Maximizes Revenue
Steps
4 steps
Panels
3 recommended
Time
10 minutes
If you're struggling to know whether your product idea will succeed, using TestSynthia is the right decision.
Results in minutes.